First Belgian Lavazza Training Center

With over 55 training Centers worldwide, Lavazza offers the largest international training network in the industry. The Antwerp location becomes the fourth center in the Benelux and the first one in Belgium, marking an important milestone in the strategic development of Lavazza. The aim is to educate both industry professionals and coffee lovers, enriching Belgium’s coffee culture.

Strategic partnership with Bluespresso

The achievement is made possible thanks to vital collaboration with Bluespresso, Lavazza's official foodservice distributor in The Netherlands since 2010 and Belgium since 2019. Bluespresso has been instrumental not only in distributing Lavazza products across the Belgian horeca market but also in facilitating this new chapter by establishing a direct link between the brand and the local coffee community.

Global legacy of coffee education, innovation and design

The Training Center – set up in Turin in 1989 and now operating in over 55 locations around the world – approaches coffee as a cultural element and the subject of ongoing study. Its two main pillars are the “Coffee School”, which provides professional training on coffee and coffee making systems, and “Coffee Design”, which focuses on researching and developing recipes and tools to offer a unique coffee experience.

In the new Training Center, Lavazza will offer a wide variety of courses specifically designed for the Belgian Horeca sector. SCA (Specialty Coffee Association) certified baristas will lead the training sessions, equipping participants with expertise in coffee cultivation, brewing techniques, latte art, and Lavazza’s renowned “Coffee Design” concept.

Lavazza’s “Coffee Design”, created in collaboration with food philospoher Ferran Adrià in the early 2000s, is an approach that combines a thorough understanding of coffee with disciplines like biology, chemistry, aesthetics, haute cuisine, and the history of culinary traditions, resulting in recipes such as coffee caviar and tiramisu sponge cake.

During the event will be presented the last addition to the ¡Tierra! range: ¡Tierra! Special Edition, created in the special occasion of 20th anniversary of Lavazza Foundation, established to promote and implement economic, social, and environmental sustainability projects for coffee-producing communities worldwide.

More about this product here: https://www.lavazza.com/en/roast-and-ground-coffee/tierra-special-edition

About Lavazza Group

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 3 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world. The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of the times is also reflected in the focus on sustainability - economic, social and environmental - which has always been a benchmark for guiding corporate strategies.

“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating sustainable value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

About Bluespresso

Bluespresso is the official foodservice distributor for Lavazza in The Netherlands and Belgium. Since 2010 the distributor is working with Lavazza to build the brand in the Dutch Horeca channel where it developed the brand into a top-three position in the premium horeca segment. In the Netherlands, Bluespresso is operating through three Lavazza Training Centers, which have played an important role in developing this position. Since 2019 Bluespresso has become the official foodservice distributor of Lavazza in Belgium.

Next to Lavazza coffee, Bluespresso is an official distributor of coffee machines (Wega, FAEMA, Franke) to deliver a full-service quality solution to Horeca.